Own product● in development
Kuentis
Creator · Product, design & development
My personal finance web app: debts, installments, receipts, income and subscriptions in one place, with email reminders and clear charts.
AVAILABLE FOR NEW PROJECTS · BOGOTÁ, CO
> Hi, I'm Oscar Salazar_
Digital strategy& product growth
Systems Engineer and Communicator with 7+ years building and leading digital ecosystems: I was webmaster of LG.com Colombia, today I run digital for Todofrío and AL CLIMA, and I created Kuentis, my own personal finance app.
status: online
7+ YEARS
LG · SOFTTEK · HAVAS
LG · SOFTTEK · HAVAS
NOW_RUNNING
What I'm on now
I lead full digital fronts for several companies at once, and I build my own product.
HVAC● current
Todofrío
Head of everything digital
Online store for air conditioning and refrigeration, online presence, contact channels and digital strategy.
HVAC● current
AL CLIMA
Head of everything digital
alclima.com.co, multi-agent WhatsApp support and Google Ads conversion tracking.
Technology● current
Softtek
Product Strategy & Digital Content
Bridging engineering and marketing for technology solutions.
Freelance● current
Sites & webmaster
WordPress · Elementor · Hosting
Building and managing sites for technology, HVAC, healthcare and construction brands.
Next project● open slot
Your brand?
Let's talk about what you need
Write to me →
ABOUT_ME
Hybrid profile
I understand the code and I understand the customer. That mix is what makes a site not just work, but sell.
I'm a Systems Engineer and I study Social Communication and Journalism. At LG Electronics Colombia I started as webmaster of the whole LG.com Colombia site —not just one line— and moved on to lead digital presence and product performance on Tier-1 retailers like Falabella, Éxito and Cencosud. Before that I led performance media at Havas Group and was in charge of everything digital at Organización Serin.
Today I combine product strategy at Softtek with leading digital for Todofrío and AL CLIMA, building sites for brands like Alcabama, Aires LG and Centro Médico Deportivo MET, and creating Kuentis. I also produce video and radio content. One partner for strategy, technical execution and message.
// quick summary { "name": "Oscar Salazar", "based_in": "Bogotá, Colombia", "education": ["Systems Eng.", "Communication"], "experience": "7+ years", "brands": ["LG", "Softtek", "Havas", "Todofrío", "AL CLIMA", "Alcabama", "Serin"], "creator_of": "Kuentis", "stack": ["WordPress", "Laravel", "Google Ads", "GA4"], "available": true }
7+years in digital marketing, web and product
12+brands, companies and projects
3Tier-1 retailers managed for LG
1own app: Kuentis
CLIENTS_&_BRANDS
Brands & companies
Companies I've worked for or whose digital front I've managed.
LG Electronics ColombiaWebmaster LG.com Colombia · Digital Retail
● CURRENTSofttekProduct Strategy & Digital Content
● CURRENTTodofríoHead of digital
● CURRENTAL CLIMAHead of digital
Havas GroupPerformance Marketing & SEM
Organización SerinIn charge of everything digital
AlcabamaHomebuilder · Website management
Aires LGWordPress site · aireslg.com
Centro Médico Deportivo MET24/7 Line rollout
Falabella · Éxito · CencosudDigital retail for LG
Universitaria de ColombiaRadio production
● OWNKuentisCreator · Finance app
CAPABILITIES
[01]WEB
[02]SEO
[03]ADS
[04]PRODUCT
[05]OPS
[06]APPS
[07]DATA
[08]CONTENT
Services
From strategy to implementation. Hire me for a single front or for your whole digital ecosystem.
WordPress development & E-commerce
Corporate sites, landing pages and online stores that are fast, easy to manage and built to convert.
- WordPress
- Elementor
- WooCommerce
- HTML/CSS/JS
Technical SEO & optimization
Architecture, speed, indexing, structured data and content to grow in organic search.
- Core Web Vitals
- Schema
- Search Console
Google Ads & performance
Search, display and video campaigns with real conversion tracking, including WhatsApp clicks.
- SEM
- Conversions
- Video Ads
- ROI
Digital product strategy
The bridge between engineering, marketing and sales: roadmap, information architecture and launches.
- Go-to-market
- UX
- Stakeholders
Webmaster & digital leadership
I take care of your whole digital side: site, hosting, security, backups, channels and ongoing support.
- Hosting
- Security
- Maintenance
Custom web apps
Tools built for your operation: dashboards, calculators, internal control and SaaS products.
- Laravel
- MySQL
- Tailwind
Analytics & CRO
Tracking, dashboards and KPIs to make data-driven decisions and lift conversion rate.
- Google Analytics
- Tag tracking
- Dashboards
Content, video & radio
Product storytelling, digital copywriting, video and radio spots with a warm Colombian voice.
- Storytelling
- Premiere / AE
- Radio spots
PORTFOLIO
Projects
Own product · Creator
Kuentis
“Relax, Kuentis keeps the count.”
I conceived, designed and built Kuentis, a personal finance web app so you stop keeping your debts in your head. It logs debts and generates the installment schedule, stores receipts and contracts, tracks income and subscriptions, and emails you before every payment.
- Open sign-up with email verification, Google sign-in and bot protection.
- Per-user modules and an admin panel.
- Responsive, tidy design with tracking charts.
LaravelMySQLTailwindGoogle OAuthCloudflare Turnstile
Launching soon
Webmaster · Digital retail · 2021–2024
LG Electronics Colombia
Webmaster of LG.com Colombia → Digital Retail & Product Marketing
I managed LG Electronics' entire website in Colombia —every category, not just air conditioning— and then the product's presence on the country's largest retailers.
- Managing and updating LG.com Colombia and strategic retailers' e-commerce.
- Technical and visual brand consistency across Falabella, Éxito and Cencosud.
- Product landing pages and technical support for campaigns.
WebmasterCorporate CMSE-commerceRetail
Website · HVAC
Aires LG
Design, development & management
WordPress site for LG's air conditioning and HVAC line, with a custom design system on Elementor.
- Custom modules: categories, product pages (Multi V S, Multi Split, chillers) and a promo carousel.
- Plugin-free multi-agent WhatsApp widget with Colombian hours and holidays.
WordPressElementorWooCommerceJavaScript
Visit site ↗
Digital lead · E-commerce
Todofrío
Head of digital
I lead Refrigeración Todo Frío's digital front: an online store for air conditioning and refrigeration with brands like Samsung, LG, Mirage and Danfoss, catalogs, a BTU calculator, locations and contact channels.
WordPressElementorWooCommerceSEO
Visit site ↗
Digital lead · Conversion
AL CLIMA
Head of digital
I run the site and its digital strategy. I built multi-agent WhatsApp support wired to Google Ads conversion tracking.
WordPressgtag.jsGoogle AdsWhatsApp
Visit site ↗
Website · Real estate
Alcabama
Website management
Managing the homebuilder's website, with housing projects in Bogotá and Cundinamarca: project and content updates, maintenance and support.
WebCMSReal estate
Visit site ↗
Web implementation · Healthcare
Centro Médico Deportivo MET
MET 24/7 Line rollout
New 24/7 line on the sports medicine site (Bogotá and Chía): hero, cards, booking block, WhatsApp selector and insurance partners.
WordPressElementorUI
Visit site ↗
Digital lead · 2019–2021
Organización Serin
In charge of everything digital
Responsible for the full digital ecosystem: website, infrastructure, IT support and digital communication.
WebInfrastructureSupport
Content · Radio
Radio spots & programs
Script & production
Two-voice spots and programs with a warm Colombian tone. Campaigns for Universitaria de Colombia: an academic mission to Salamanca and SMARTFILMS Bogotá Región.
ScriptVoiceAudio
WORKFLOW
How I work
A clear process so you always know where your project stands.
Discovery
I learn your business, your customer and what you have today: site, ads and metrics.
Strategy
I define goals, structure, messaging and how we'll measure success.
Execution
I design, build, set up tracking and launch, with progress you can see.
Optimization
I analyze the data and refine: SEO, conversion, campaigns and content.
CAREER_LOG
Experience
SOFTTEKFeb 2024 — Present
Bogotá
● CURRENT
Bogotá
● CURRENT
Product Strategy & Digital Content Specialist
I lead product strategy and technical communication, bridging engineering and marketing teams.
- Brand narrative for high-impact technology solutions.
- Aligning sales, engineering and content to drive the sales pipeline.
- Executing tactics in corporate CMS platforms to maximize product impact.
Product StrategyTechnical contentStakeholders
TODOFRÍOPresent
todofrio.com.co
● CURRENT
todofrio.com.co
● CURRENT
Head of digital
Responsible for Refrigeración Todo Frío's digital front: the todofrio.com.co online store, online presence, contact channels, SEO and paid media.
Digital leadWebSEOAds
AL CLIMAPresent
● CURRENT
● CURRENT
Head of digital
Running alclima.com.co and its digital strategy.
- Multi-agent WhatsApp support with Colombian business hours and Google Ads conversion tracking.
Digital leadWordPressGoogle Ads
KUENTISOwn product
● IN DEVELOPMENT
● IN DEVELOPMENT
Creator · Product, design & development
I created Kuentis, a personal finance web app to track debts, installments, receipts, income and subscriptions, with email reminders.
LaravelMySQLTailwindProduct
LG ELECTRONICSAug 2021 — Apr 2024
Bogotá
Bogotá
Webmaster LG.com Colombia · Digital Retail & Product Marketing Manager
I started as LG's webmaster, in charge of LG Electronics' entire website in Colombia and strategic retailers' e-commerce, then led digital presence and product performance.
- Full management of LG.com Colombia across all categories.
- Product management on Tier-1 retailers: Falabella, Éxito and Cencosud.
- Technical platform oversight to improve campaigns and the shopping experience.
WebmasterDigital retailE-commerceGo-to-market
HAVAS GROUP2021 · 8 months
Bogotá
Bogotá
Performance Marketing & SEM Lead
Led paid media strategy and large-scale performance campaign optimization, combining technical implementation with business and media goals to maximize ROI.
Google AdsSEMPerformance
ORG. SERIN2019 — 2021
In charge of everything digital · Digital Infrastructure & Web Coordinator
Responsible for the organization's entire digital ecosystem: web development, infrastructure, IT support and digital channels.
Digital leadWeb developmentInfrastructure
FREELANCEParallel projects
Web development, digital services & production
Managing the Alcabama homebuilder website, the Aires LG site, the Centro Médico Deportivo MET rollout, landing pages for electronics and appliance brands, custom web tools and radio content.
WordPressLanding pagesWeb appsRadio
KNOWLEDGE_BASE
Skills
Strategy & product [01]
Product strategyProduct managementProduct storytellingTechnical product alignmentStakeholder managementGo-to-marketDigital leadership
Marketing & growth [02]
Digital marketingGoogle AdsSEMCROGrowth strategyPerformance analysisDigital retail
Tech & web [03]
Technical SEOHTML5 / CSS / JSWordPressWooCommerceElementorLaravelMySQLTailwindGoogle Analytics IQHosting & CMSAdvanced Excel
Content & brand [04]
Content strategyDigital copywritingPremiere ProAfter EffectsPhotoshopRadio scripting & production
SpanishNative
EnglishTechnical
ACADEMIA
Education
Bachelor's · 2011–2016
Systems Engineering
Fundación Universitaria Panamericana
The logical and technical foundation to manage complex digital products and infrastructure.
Bachelor's · Internship stage
Social Communication & Journalism
Universitaria de Colombia
Strategic storytelling, brand management and communication channels.
Diploma · 2026
Business Intelligence & Process Optimization
Universitaria de Colombia
Turning data into decisions to sell more and operate better.
Certification
Cinematography & Video Production
Escuela de Cine Black María
Visual storytelling applied to brand and product content.
Certification · Google
Google Analytics Individual Qualification (IQ)
Google
Reading data and user behavior to optimize conversion.
Certification · Google
Google Ads — Video
Google
Video campaigns for acquisition and brand positioning.
FAQ
Common questions
What kind of projects do you take on?
WordPress sites and stores, landing pages, SEO, Google Ads campaigns, analytics, site management, custom web apps, and video and radio content.
Can you handle my company's whole digital side?
Yes. That's what I do today for Todofrío and AL CLIMA and what I did for Organización Serin: website, SEO, paid media, tracking and content under one strategy.
Can I hire you for just one part?
Of course. A new site, a campaign landing page, an SEO audit, conversion tracking setup or monthly site maintenance.
Do you build custom apps?
Yes. I build web tools for specific needs; Kuentis, my personal finance app, is a product I designed and built end to end.
How do we get started?
Message me on WhatsApp at +57 320 216 2658 or at contacto@oscarsalazarg.com with what you need. We'll have a short discovery call and I'll send you a proposal.
Ready to grow?
// reply within one business day
CONTACT
Let's work together?
Tell me what you need —a new site, better rankings, campaigns, an app or someone to take over your whole digital side— and I'll get back to you soon.
- Emailcontacto@oscarsalazarg.com
- WhatsApp(+57) 320 216 2658
- Call+57 320 216 2658
- LinkedIn/in/oscar-salazar-gamez ↗
- LocationBogotá D.C., Colombia